Ksenija Mihić · Senior Product Designer & Design Engineer · Belgrade
I design B2B products and the systems behind them, then ship them in code.
10+ years across mobility, fintech and marketing automation. I pair Figma with AI coding agents, so what I design is what gets built.
See the work View CVSelected work
Two in-depth case studies, and a handful of other products I've designed in recent years.
The problem first, then the pixels.
For over 10 years I've designed complex digital products: B2B SaaS platforms, mobile apps and the design systems behind them, across mobility, fintech, marketing automation and more.
Today I work where product design meets engineering. I build design systems that map cleanly to code, and I direct AI coding agents to turn Figma into working front-end, so ideas get tested in days rather than handed off and forgotten.
At Vertt I spent four years evolving a ride-hailing platform for passengers and drivers, and I now lead AI-driven product design for its B2B platform.
Skills, written the way I work
Four areas I bring to a team, and the tools behind them, in the language I now ship in.
Product design
Flows, information architecture, interaction design and high-fidelity UI for web platforms and native apps. I make dense products like dashboards, inboxes and automation builders feel simple.
Design systems
Token architecture from primitives to semantic layers, component libraries with real variants, and documentation teams keep using. Structured to map one-to-one to code.
Design engineering
I turn designs into working front-end with AI coding agents and build code prototypes from PRDs for partner demos. This site is built the same way.
Research & strategy
Interviews, stakeholder input and competitor benchmarks to frame the right problem, with journeys and edge cases mapped before any screen.
// what I do, in the language I ship in export const ksenija = { role: "Senior Product Designer & Design Engineer", basedIn: "Belgrade, Serbia", yearsInProduct: 10, productDesign: ["UX/UI", "B2B SaaS", "Mobile apps", "Data-heavy UIs"], designSystems: ["Tokens", "Components", "Docs teams use"], designEngineering: ["Figma to code", "Claude Code", "HTML & CSS"], research: ["Interviews", "Benchmarks", "Edge cases"], ships: true, };
{ "design": ["Figma", "Illustrator", "Photoshop"], "build": ["Claude Code", "Agentic AI", "HTML", "CSS", "GitHub"], "methods": [ "Prototyping", "Wireframing", "Interaction design", "Design systems", "Branding", "Sketching" ], "alwaysChecking": ["Edge cases", "Data flows", "Parity with the design"] }
How I work
No rigid process, but I always start with the problem, validate early and iterate. AI is part of my toolkit at every step.
Research & Discovery
User needs, problem framing. I gather context through interviews, stakeholder input, and competitive review to make sure I'm solving the right problem before designing anything.
UX & Low-Fi
Flows and wireframes, scoped against the existing design system, or definition of a new one. I use AI to check early structure against the system's components and patterns.
UI & Interaction
High-fidelity screens, built clean enough for an AI agent to read directly. Naming, structure and tokens are designed for AI legibility, since the file becomes the spec.
Build & Handoff
I direct an AI coding agent to implement my Figma files, reviewing and correcting its output against the design, catching mismatches in minutes instead of waiting for a handoff review.
Parity Check & Iterate
I use AI to flag visual and behavioral drift between the live build and the design, then I decide what to fix and how. Final quality is judged by eye, not by the AI.
Ksenija is an incredible designer. We are a fast-growing startup SaaS company that requires a fast, reliable, responsive designer. Ksenija was always there when we needed her, she always helped us in rush situations.
Ksenija is smart, talented, focused and fantastically easy to work with. Our project benefited from her can-do attitude and a real desire to come up with something effective, memorable and unique.
Let's build what's next.
I'm open to full-time or part-time roles and select freelance projects. Tell me what you're working on.
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